Shannon Sbar

Shannon Sbar

Shannon joined APC by Schneider Electric in 2007, initially as the Director of Distribution. Today as Vice President of Channel, she is responsible for driving revenue, strategy and profitability within the North American Channels organization. Under Shannon’s vision, the Channels team, which consists of IT Distribution, Direct Market Reseller, Electrical Distribution, Dell and Retail, is focused on increasing business effectiveness, creating strategic relationships, driving growth and improving customer satisfaction. With over 15 years of channel experience, Shannon has been recognized for her high performance and leadership. Her awards include CRN Magazine's Top Women of the Year and CRN’s prestigious 100 Most Powerful Women in the Channel for 2010, 2011, 2012, and 2013. Shannon has been a panelist on the Cisco House Women’s Leadership Forum, Tech Data’s Channel Link “Women of the Channel” Event and CDW’s Women Opportunity Network in 2012. She is committed to helping women in the channel succeed and lead in business. Additionally, her focus on process improvements contributed to APC by Schneider Electric winning Tech Data’s Supply Chain Excellence Award and Ingram Micro’s Outstanding Overall Supply Chain Vendor in 2009. Prior to joining APC by Schneider Electric, Shannon served as the Director of Distribution and DMR for Philips Consumer Electronics. In that role, she focused on developing sales and marketing strategies for both channels. While at Philips, Shannon was recognized by Philip’s executive team with the 2005 Channel Excellence Award for her dedication and commitment to the channel. She also worked for Vivendi Universal for 5 years gaining strong retail experience as a National Account Director. Shannon is located in Tampa, Florida. She holds a Bachelors of Science degree from Florida State University.