New York Times Story on Data Centers Could be Boom for Schneider Electric Partner

The New York Times may have done Schneider Electric partners a great favor.

The Times printed a rather scathing story a couple of weeks ago about how much power data centers use. Actually, the story attempted to paint much of the power use as waste.

Now we all know data centers use lots of power but the Times story pretty much ignored most of the latest advances in data center energy conservation that are doing wonders to tame the beast. I say “pretty much” because there is one big exception.

Front and center in the NYT piece is Viridity Software. Hopefully you recognize that name because last December Schneider Electric acquired the Viridity EnergyCenter 2.0 platform. The platform helps customers measure the energy consumption of individual devices. Perhaps most importantly, it tracks server utilization and maps that to energy usage and cost. In short, the software enables companies to identify servers that are using energy but not doing any meaningful work.

Such servers were a significant focus of the NYT article. The piece recounts how Viridity was brought in to analyze a big data center near Atlanta, for a customer the story did not name. As the story says:

A senior official at the data center already suspected that something was amiss. He had previously conducted his own informal survey, putting red stickers on servers he believed to be “comatose” — the term engineers use for servers that are plugged in and using energy even as their processors are doing little if any computational work.

“At the end of that process, what we found was our data center had a case of the measles,” said the official, Martin Stephens, during a Web seminar …  “There were so many red tags out there it was unbelievable.”

The Viridity tests backed up Mr. Stephens’s suspicions: in one sample of 333 servers monitored in 2010, more than half were found to be comatose. All told, nearly three-quarters of the servers in the sample were using less than 10 percent of their computational brainpower, on average, to process data.

Hopefully you can see where I’m going with this. The New York Times, the “newspaper of record” in some circles, essentially just validated Viridity 2.0 as a product that can help curb data center energy use. And that product is now part of the Schneider Electric StruxureWare for Data Centers, which is a combination our market leading Data Center Infrastructure Management (DCIM) and Data Center Facility Management (DCFM) software tools.

As a partner, this is an item you can and should point out to prospects. “Hey, this big data center in Atlanta used our tools and found three quarters of its servers were at less than 10% utilization. Look, it’s right here in The New York Times.”

Use the NYT story to help you prove the value of the software. It should be a pretty easy sale for any customers who are heavily into virtualization (which is most of them), even if they bought the virtualization solution from someone else.

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