We know our partners are busy people, so we’ve been working to make our certification training easier to complete and more relevant to current market dynamics. We’ve just revamped the APC by Schneider Electric Business Networks certification track to give you a better picture of how the market is changing, what are the current opportunities, and how you can seize them. Our goal is to help drive partner success and profitability.
The Business Networks track focuses on all aspects of networking and infrastructure, from wiring closets to server rooms to complete data centers. Courses are available for sales professionals and technical staff.
Subject matter ranges from the basics – how to identify business networks and the different types of business networks – to more in-depth topics such as how to detect and capture sales opportunities.
In the past, our curriculum was product-heavy and time-consuming. Based on feedback we received from partners, we have made course materials more referential and placed a stronger focus on “how to” approaches to help you more quickly identify opportunities and direct you to tools that help better address customer needs. We wanted to make the information we provide you more relevant to the current market.
Recognizing our partners are short on time as you constantly get pulled in different directions to serve customers, we wanted to condense courses and make them easier to complete. For instance, the Business Networks Sales Associate consists of three video-based courses you can quickly access through the APC Partner Central portal at your convenience:
- The Business Networks Market Opportunity
- Components of a Business Network Infrastructure
- APC By Schneider Electric Solutions for the Business Networks Market
This track covers the basics. The Sales Professional track adds more depth with courses about how to maximize sales and follow leads, detect and capture opportunities, expand sales and add value to your customer’s business, and align Schneider tools to the phases of your sales cycle. As you can see, everything is geared toward showing you the opportunity and how to capitalize on it.
This refined approach to certification training fits in with the recent enhancements we have made to our partner engagement strategy. That strategy is supported by four pillars:
- Drive partner profitability
- Improve partner-specific support
- Provide enablement though more diverse sales and marketing
- Enhance the overall partner experience
We believe our redesigned Business Networks Certification curriculum accurately reflects these principles.
It’s important to remember that our certification tracks help you climb higher in our partner program’s tiered structure. The Business Networks Sales Associate certification can help you reach the “Select Partner” level. Reaching “Premier” or “Elite” status would require completing a few more certifications, and attaining an annual APC revenue target.
This new approach to certification is the culmination of a lot of thinking and planning at APC by Schneider Electric. We encourage you to take full advantage of these training opportunities to boost your chances of increased success and profitability.
To take advantage of these new courses, log into your partner page and hover over “Training & Education,” selecting “Business Networks” under Select or Premier partnership.