Sales and Marketing Best Practices: Keep your website current with APC Showcase

In a world where buying decisions start with online research, it’s never been more important to keep your web content current and relevant.  Fortunately, the syndicated content of the APC Showcase from Schneider Electric makes that simple.

Demonstrating expertise is instrumental in building customer confidence in your company.  By featuring the APC Showcase on your website, visitors have instant access to the vast knowledge base of Schneider Electric including videos, whitepapers, discussions on recent industry trends, and more.pic13910

The APC Showcase is available to all resellers at no charge and requires virtually no maintenance by you. The search-optimized content automatically updates with timely, compelling, and rich web content reinforcing your expertise and the power of APC solutions.

The APC Showcase only takes a few minutes to set it up and requires very little technical knowledge.  Once live, visitors to your site see the APC Showcase content just as they would any other page on your site keeping your brand at the forefront and positioning you as the industry expert delivering valuable content.

In addition, the Showcase is a lead generation tool.  Select, high performing assets require contact information to be provided. This information is then delivered directly to you as the partner via email as a sales lead, and the customer views the content they chose. The user’s information is also tracked and recorded on your APC Showcase Partner Console.  Here you can view your lead activity, see which pages are visited most frequently, and analyze the traffic to your website.

The information on your Partner Console offers insight into what kind of information your customers are looking for when they view your website.  Knowing what your customers find relevant provides you an opportunity to reinforce your expertise by writing about the most popular topics in regular monthly e-newsletters or blog posts on your website.

The APC Showcase not only improves the search performance and content of your website, but it generates sales leads and provides the tools to analyze and track activity on your site.  It’s simple to set up, it’s free to all partners, and it’s effortless to maintain.  To get started, visit the APC Showcase section at: http://apcpartnercentral.com/sales-and-marketing/marketing-resources/web-syndication. If you would like to register and begin using content, visit: http://apc.sharedvue.net/infocenter/en/.  And as always, let us know how this program is working for you.

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