The Impact of Measuring Energy Efficiency in the Data Center

On a recent business trip where I was needed to deliver a Partner Training class, I picked up my rental car and noticed something in dead center of my rental’s dashboard display: there was a gauge that constantly measured the car’s fuel economy.  While I’m no luddite and have seen this in many other vehicles on the market, this is a feature I’m not used to having in my personal car at home or in rental cars when I travel.

While driving, the car’s gauge constantly recalculated my fuel economy based on speed and acceleration, and displayed the data easily with a simple sliding meter.  When I picked up the car, the average fuel economy was around 22.7 mpg.  Not bad economy, but not great to be sure.  So I decided to heed the car’s display and see how well I could improve the overall fuel economy over the few days I would have it.  I took pride on days when I significantly improved fuel economy, and got more upset than I care to admit when fuel economy decreased after sitting in stop-and-go traffic for 10-15 minutes.  When I returned the car, I had improved the fuel economy from 22.7mpg up to 27.3mpg.  That’s an overall fuel economy improvement of nearly 20%, and I’m sure I could have done more if I had the car longer.

That may not seem like much, but with gas prices around $4 a gallon here in the US,  which is roughly a $12 savings every time you fill up a 15 gallon gas tank.  If you fill your tank every week, then that’s a $625 savings in gas every year – all because of that little gauge on the dashboard.  It clear here’s a significant savings and benefit in using these types of measuring tools!

Here’s where I’m going with this.  I wouldn’t have gotten that type of fuel economy improvement unless I had a metric that gave me a baseline, and then a gauge that showed me how I was improving.

Applying this same principle and technology can have significant impact in other areas, so let’s apply this to another place we could/should measure energy that we work around every day: Data Centers.  It’s equally possible for customers to achieve significant energy efficiency in their data centers when they record a baseline, and then constantly measure and find new ways to improve performance.  Schneider Electric’s Struxureware Platform enables this to happen in very real and tangible ways.  I’m unaware of any competitors that can pull in the amount of data that we can, and then apply analytics that not only improve energy efficiency, but also improve reliability and business processes as well.  As our partners, you have a significant opportunity to partner with the category leader in this fast-growing IT space.  So to return to my rental car analogy: if you already sold your clients the car, now you have an opportunity to enhance your value while improving their performance.  Everybody wins in that scenario, and the same is true for your customer’s networks and data centers.

What are you doing to measure the energy performance in your client’s data centers? If you haven’t seen a demo on Struxureware for Data Centers, been to one of our trainings on our offer, or would like to earn a new Certification for Data Center Software, click on some of the links below/aside, or contact your APC representative.  If you haven’t checked out Struxureware lately, then you’re missing out on some incredible new features like IT Optimize that significantly improve the performance and efficiency in virtually any data center.  I’m more than happy to discuss this with partners as well.

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